John Squires gears up USPTO for deepfakes era
4 May 2026   Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.

Latest Features

Law firm news
WIPR Leaders is a trusted global community of leading IP professionals, inspired by personal connections made at events like the INTA Annual Meeting, says Baron Armah-Kwantreng of WIPR Rankings.
In-House
Members of the inaugural WIPR Global In-House Elite find that strong business partnerships, curiosity, and trust are driving the value they offer, reports Baron Armah-Kwantreng, WIPR Rankings editor.
Patents
Mediation is an increasingly attractive option to resolve IP disputes, especially for SMEs, individuals and universities. But it is important that organisations are well prepared and proactive, says Cyrille Rousseau of Dennemeyer & Associates.
Jurisdiction reports
Counterfeiters and infringers face lower thresholds for criminal convictions and severer penalties following guidance issued last year, says Ling Zhao of CCPIT Patent and Trademark Law Office.
Trademarks
Given the different statutory interpretations of the commercial application of marks under US law, clear contractual safeguards are essential, say Lauren Leipold and John Heinbockel of Seyfarth Shaw.
Jurisdiction reports
A significant ruling from the Calcutta High Court has steered the country towards aligning with international jurisprudence regarding graphical user interfaces, say Samta Mehra and Bisman Kaur of Remfry & Sagar.
Trademarks
With the country’s latest trademark law revision coming into force this year, Hu Gang of China Patent Agent (HK) explains the direction of the amendment and what it will mean in practice.
Patents
Europe’s latest patent fee increases are modest at the EPO but include a rare steep hike in the UK, forcing applicants to reassess filing routes, portfolio value, and long-term cost strategies, say James Bell and Yelena Morozova.
All features


Latest Conference Videos

Future of IP
Speakers from Corsearch, Rivian, and Astera Labs discuss strategies for building a cost-effective IP enforcement practice.
AI
Speakers from Atlas Copco, Eppendorf Group, the European Patent Office, AWA, and Medmix Group discuss how legal teams can develop effective internal AI policies and governance frameworks.
AI
Speakers from Haley Guiliano, AstraZeneca, BAT, and Novartis examine the practical steps legal and IP teams can take to adopt AI responsibly, address scepticism, and build trust.
Trademarks
Kate Nye, Gap, shares strategies to maximise the value of a trademark portfolio and align it with business goals.
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More News

Trademarks
3 May 2026   As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks.
Future of IP
3 May 2026   While many children are just discovering their interests, one young student wowed the audience by taking the stage to explain how she is using AI and technology to turn ideas into something more.
In-House
2 May 2026   Ahead of her INTA panel, the AI expert unpacks the threat of syntethic—and why brand owners must rethink enforcement and crisis response before it’s too late.
Trademarks
2 May 2026   As the world’s biggest IP conference opens in the UK capital, WIPR goes on the ground with exclusive in-house insight, key sessions to watch, and a front-row seat to the debates shaping the future of brand protection.
Rankings Research
1 May 2026   The global IP community’s movers and shakers of the year are revealed, in a list that spans 80 countries and six continents.
Careers
1 May 2026   The IP expert will use his new role to support clients in cross-border challenges driven by innovation, digitalisation, market pressure and regulatory change.
In-House
1 May 2026   The beauty and culture of Marylebone, Free views from a high-rise garden, and the joy of a London park are some of the ways in-housers like to enjoy in the capital.
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