Puma GC: ‘Mediating cases can get very emotional’
17 October 2025   Puma’s Neil Narriman reveals the emotional highs, strategic wins, and hard truths behind mediation in brand battles, reports Muireann Bolger.

Latest Features

Trademarks
More than 1,500 brands are now partnering directly with the online marketplace to reinforce intellectual property safeguards.
Trademarks
Brands now have a better idea of what will pass the test after the EU General Court set a new threshold for distinctiveness, explains João Pereira Cabral of Inventa.
Diversity
A spike in agency investigations and more female lead counsel still leave a notable gender gap at the venue, find Troutman Pepper Locke’s Emma Mann, Gwendolyn Tawresey, Brittany Reeves, and Gillian Schutt.
Jurisdiction reports
CK v Dun & Bradstreet Austria shows why laws and practices that treat trade secrets as an automatic shield against a key GDPR provision are due for revision, writes Diogo Antunes of Inventa.
Patents
The country’s computer related inventions guidelines are the most ambitious so far, providing clarity on patenting computer-related inventions and possibly representing a watershed moment for startups, says Pankaj Soni of Remfry & Sagar.
Patents
Analysis of foreign entities in patent filings from 2020 to 2024 shows US companies have a keen interest in the country, says Pedro Moreira, patent consultant.
Jurisdiction reports
Silicon Valley and the R&D corridors of Europe are not the only places where bright ideas begin—it’s time to invest seriously in African science, design, and engineering, writes Miguel Bibe of Inventa.
Copyright
As the nation prepares for its EU Council presidency, Denmark’s proposed new deepfake law to protect people’s face, likeness and voice may influence future European AI policies, write Nick Redfearn of Rouse, and Monika Colak of aera IP.
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Trademarks
14 October 2025   Case expected to clarify how precisely colours must be defined in UK trademark registrations—with potentially ‘big consequences’ for brand owners.
Trademarks
13 October 2025   Fresh from her courtroom win for Meta, Angela Dunning is primed to offer unique insights to delegates at the upcoming WIPR Trademark and Brand Protection Summit.
Careers
13 October 2025   Fresh addition, who is “one of the “top IP pathfinders on the West Coast,” joins the firm from Goodwin.
AI
13 October 2025   At WIPR’s AI and IP Summit USA, Microsoft’s head of IP strategy urged IP professionals to look beyond the technology and focus on something more personal: understanding where they fit in.
Artificial Intelligence
10 October 2025   WIPR’s event heard IP counsel from Microsoft, Warner Music, and Revlon debate AI’s impact on company liability, legal teams, and ‘death of the billable hour’.
Copyright
10 October 2025   A cocaine-snorting, foul-mouthed Paddington? The bear’s creators aren’t laughing—and they’re taking action against a satirical show.
Diversity
10 October 2025   A new report highlights widespread mental health issues among legal professionals, leading to poor wellbeing and career disillusionment.
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