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16 March 2026 The Katy Perry and Jo Malone cases highlight the friction between personal identity and the power of international trademarks—but differ in crucial ways.
13 March 2026
Latest Features
Trademarks
Following the EUIPO’s confirmation that the famous author’s name cannot be trademarked for certain goods and services, Paula Vener of Inventa examines how this decision was reached.
Patents
After an overwhelmingly positive Supreme Court ruling for companies working in AI, Rachel Free of CMS outlines the necessary practical steps for patent holders—including enforcement of the ‘black box’ tech, the ruling’s influence on the UPC, and how to manage related applications.
Copyright
Copyright protection in African jurisdictions remains decentralised, which is good for national sovereignty but ultimately harms the education, culture and economic development of the region, argues Isabella Becaro Soares de Pinho of Inventa.
Patents
The US’s new guidance on AI inventorship appears to depart from traditional inventorship principles in a way that courts are unlikely to endorse, argues William Morriss of FBT Gibbons.
Patents
In force since 1995, the trade agreement’s blanket IP provisions are being challenged by emerging technologies and the different needs of individual countries, says Ana Neves of Inventa.
Patents
From public use and foreign sales to the challenges of proving infringement, plant patents present unique legal opportunities—and pitfalls—for the agricultural industry, explain Bree Vculek, Gaby Longsworth, and Robert Millonig of Sterne Kessler.
Trademarks
AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
Patents
USPTO director John Squires granted the first inter partes reviews and post-grant reviews of his tenure in December 2025 after a period of issuing only denials. Ehsun Forghany of ArentFox Schiff explains their impact.
Latest Conference Videos
Future of IP
Speakers from Corsearch, Rivian, and Astera Labs discuss strategies for building a cost-effective IP enforcement practice.
AI
Speakers from Atlas Copco, Eppendorf Group, the European Patent Office, AWA, and Medmix Group discuss how legal teams can develop effective internal AI policies and governance frameworks.
AI
Speakers from Haley Guiliano, AstraZeneca, BAT, and Novartis examine the practical steps legal and IP teams can take to adopt AI responsibly, address scepticism, and build trust.
Trademarks
Kate Nye, Gap, shares strategies to maximise the value of a trademark portfolio and align it with business goals.
More News
AI
11 March 2026 As Amazon ramps up its dispute with Perplexity’s AI shopping agent, WIPR takes a closer look at the rise of agentic AI and what it means for brand owners’ rights.
Careers
10 March 2026 New counsel joins the firm from Kirkland & Ellis, bringing more than a decade of experience across advanced technology sectors.
Trademarks
10 March 2026 UK government funding will support the London-based IP crime unit until 2029, as EUIPO and European authorities step up efforts to tackle unsafe counterfeits.
Patents
10 March 2026 The smartphone giant joins the audio codec patent pool, following in quick succession to two major Asian tech firms which signed up to Via's Qi Wireless programme.
Patents
9 March 2026 The Morrison Foerster client is celebrating an almost-complete victory against its US rival. Lead counsel Lily Li tells Sarah Speight how they captured victory.
Copyright
9 March 2026 The biggest English-language publishing houses and others file a claim against the archive, alleging copyright infringement on a massive scale.
Law firm news
9 March 2026 Three former Winston & Strawn partners join the firm’s office in Texas, reuniting with colleagues who moved in February as King & Spalding grows its commercial and IP litigation practice.
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World IP Review provides news and guidance on the challenges facing businesses and legal practitioners active in intellectual property.