An interview with Dr José Rodrigo Roque Díaz

Establishing a social media presence on the Internet is rapidly becoming a must-do for any person, company or organisation looking to communicate with an audience. Mexico’s Institute of Industrial Property (IMPI) has followed suit. In 2010 it set up a Facebook page (search for ‘Instituto Mexicano de la Propiedad Industrial’) and a Twitter account (follow @ IMPI_Mexico) to have direct contact with IP users and communicate IP news and events.