Quinn Emanuel - US Trademark Rankings 2023
Firm Overview:
Trial lawyers Quinn Emanuel has represented some of the world’s best known-trademark owners on “big ticket litigation” in false advertising, unfair competition, trademark and trade dress disputes. The firm’s experience covers false advertising and unfair competition claims under federal and state laws, often requiring overnight preparation of injunction motions. The firm has a reputation for “litigating the hell out of a case” and will often take on the stickier end of clients’ caseload. The group has trial experience dealing with the impact on consumers of brands and advertising and works with consumer marketing experts and psychologists to interpret the message conveyed either by a brand or an advertisement.
Team Overview:
Silicon Valley partner Margret Caruso, chair of the Trademark and Copyright Practice Group, devotes a substantial portion of her practice to intellectual property litigation and appellate litigation, including copyright, trademark and patent infringement. Peers say Caruso “is a very good lawyer who is amazing at writing her briefs and is very good at strategy and very good on oral argument.”
Co-chairs of the Trademark, Copyright, and Trade Secret practice in New York Rachel Epstein focuses on complex commercial litigation and international arbitration across all industries, and Todd Anten focuses on high-stakes complex commercial litigation and intellectual property disputes, including trademark infringement. Los Angeles partner Dan Posner focuses on complex litigation at the trial court and appellate levels on behalf of plaintiffs and defendants, particularly involving intellectual-property disputes, including trademark.
Key Matters:
- Visier v. Google (ND Cal 2022) Quinn Emanuel lawyers William Thomas Pilon, Ella Hallwass and Caruso represent tech giant Google in a San Francisco trademark infringement case brought against Visier, a HR analytics software company. Visier claimed Google's Vizier machine-learning software could confuse customers that Visier is "simply reselling or repackaging Google technology." Visier asked the court for financial damages and an order to block Google from using the Vizier name.
- Girl Scouts of the United States of America v. Boy Scouts of America (S.D.N.Y. 2022). Quinn Emanuel successfully represented the Boy Scouts of America (BSA) in a trademark infringement case brought by the Girl Scouts of the United States of America (GSUSA) in the Southern District of New York. In 2018, the BSA welcomed girls into its two core programmes, Cub Scouts and Boy Scouts (re-named Scouts BSA). GSUSA claimed it held exclusive rights to the term “Scout” used in connection with youth service programs including girls. The Court dismissed GSUSA’s complaint.
- Edible IP v. Google (Georgia 2022). Quinn Emanuel represented Google against Edible IP, which sued Google in the Superior Court of Gwinnett County, Georgia, alleging Google’s keyword advertising business “converts” its 'Edible Arrangements' mark. The Georgia Supreme Court unanimously upheld Google’s win, ruling that no claim for trademark theft or conversion could be maintained without a showing of confusion.
Clients:
Academy Awards, Benchmark Capital, Boy Scouts of America, Casino de Monte-Carlo, Cleveland Browns, Converse, ESPN, Green Bay Packers, Google, Indianapolis Colts, Pennzoil, UGG Boots, United States Soccer Foundation, Walmart
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