Due to increasing competition between companies in multiple countries, trademarks have become essential in commercial activities and represent a great value to the success of a business, as they distinguish its products or services from those of competitors.
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18 November 2024 Following the High Court’s long-awaited WaterRower decision, WIPR met with Rachel Pearse of Gunnercooke, part of the winning team, to explore what the “fascinating” case means for designers.