Sharing its place with other phases which make up part of a trademark’s life cycle, such as the early stages of branding and filing strategy until the phase of defence of the right, maintenance is important to IP holders, expressly for peculiar systems such as the Cape Verdean one.
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17 May 2018 WIPR reports on a selection of the world’s trademark renewal services, which are crucial tools for allowing companies to prune and protect their portfolios.