Protecting EU trademarks in the metaverse
The presence of brands in the metaverse, depending on the adopted concept, is not a future fact. Brands are already in the metaverse. If the concept of metaverse is debatable, and so is its present existence, it is at least undeniable that approximate realities already exist. In digital spaces such as, among others, “Roblox”, “Fortnite”, “Second Life” and “Descentraland”, it is possible to sell goods and provide digital services.
