Latest News & Features

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Frontier Spirit: Fighting Counterfeits Online

Counterfeiters operating in the online space are becoming ever more sophisticated, but brands are fighting back, reports Saman Javed.   20 May 2019

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The Anxiety of Influence: How to Avoid the Pitfalls

For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports.   20 May 2019

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General Framework for Comparative Advertising in Russia

Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).   20 May 2019

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Insight into Co-branding and Influencers

Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.   20 May 2019

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Shape Up or Lose Out on the Next Generation

Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan.   20 May 2019

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The Rise of the Machines

Artificial intelligence has great potential as a powerful tool to serve—not replace—trademark attorneys, as Rory O’Neill finds out.   20 May 2019

Trademarks

EU General Court sides with Sky in TM opposition

British telecoms company Sky has successfully stopped a trademark registration which it said would likely be confused with its earlier marks.   20 May 2019

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Spreading the Word About IP

Intellectual property (IP) offices around the world employ a variety of different approaches to making the public aware of the importance of IP, as Sarah Morgan finds out.   20 May 2019

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Hiring Is Easy, Retention Is Not

Hiring diverse individuals is the easy part of the equation. Encouraging people to stay and thrive in their environment is the trickier part. Sarah Morgan reports.   20 May 2019

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US blacklists Huawei amid ongoing IP trade row

The US Department of Commerce added Chinese telecoms company Huawei to a trade blacklist amid an ongoing IP trade row between the US and China on Thursday, May 16.   20 May 2019

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