Latest News & Features
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky. 20 May 2019
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INTA’s 2019 Annual Meeting kicked off with messages of aspiration, and a call to arms to do good. Sarah Morgan reports. 20 May 2019
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For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports. 20 May 2019
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Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign. 20 May 2019
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Counterfeiters operating in the online space are becoming ever more sophisticated, but brands are fighting back, reports Saman Javed. 20 May 2019
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As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports. 20 May 2019
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INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out. 20 May 2019
Patents
An organisation which aims to deter non-practicing entities has launched a new network to stop invalid patent assertions in the cybersecurity industry. 20 May 2019
Patents
French IP service provider Questel has acquired a majority stake in German provider Brandstock, according to a release issued on Saturday, May 18. 20 May 2019
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New technologies combined with effective business strategies can help lawyers make the most of their data, as Rory O’Neill finds out. 19 May 2019
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