Latest News & Features

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The Anxiety of Influence: How to Avoid the Pitfalls

For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports.   20 May 2019

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A Wake-Up Call for Brands

As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports.   20 May 2019

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Changing Behaviors: Gen Z and Counterfeits

INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out.   20 May 2019

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Insight into Co-branding and Influencers

Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.   20 May 2019

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General Framework for Comparative Advertising in Russia

Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).   20 May 2019

Trademarks

Alibaba VP hails anti-counterfeiting success

New figures on Alibaba’s anti-counterfeiting policies have cemented its status as a leader in IP rights protection but significant challenges remain, the Chinese e-commerce company has claimed.   20 May 2019

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Spreading the Word About IP

Intellectual property (IP) offices around the world employ a variety of different approaches to making the public aware of the importance of IP, as Sarah Morgan finds out.   20 May 2019

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Hiring Is Easy, Retention Is Not

Hiring diverse individuals is the easy part of the equation. Encouraging people to stay and thrive in their environment is the trickier part. Sarah Morgan reports.   20 May 2019

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The Rise of the Machines

Artificial intelligence has great potential as a powerful tool to serve—not replace—trademark attorneys, as Rory O’Neill finds out.   20 May 2019

Trademarks

EU General Court sides with Sky in TM opposition

British telecoms company Sky has successfully stopped a trademark registration which it said would likely be confused with its earlier marks.   20 May 2019

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