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Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia). 20 May 2019
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Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan. 20 May 2019
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Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc., and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter by providing additional thoughts on pairing up with influencers. 20 May 2019
article
Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky. 20 May 2019
article
INTA’s 2019 Annual Meeting kicked off with messages of aspiration, and a call to arms to do good. Sarah Morgan reports. 20 May 2019
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Counterfeiters operating in the online space are becoming ever more sophisticated, but brands are fighting back, reports Saman Javed. 20 May 2019
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For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports. 20 May 2019
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Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign. 20 May 2019
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As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports. 20 May 2019
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