Latest News & Features
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Artificial intelligence has great potential as a powerful tool to serve—not replace—trademark attorneys, as Rory O’Neill finds out. 20 May 2019
Trademarks
British telecoms company Sky has successfully stopped a trademark registration which it said would likely be confused with its earlier marks. 20 May 2019
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Intellectual property (IP) offices around the world employ a variety of different approaches to making the public aware of the importance of IP, as Sarah Morgan finds out. 20 May 2019
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Hiring diverse individuals is the easy part of the equation. Encouraging people to stay and thrive in their environment is the trickier part. Sarah Morgan reports. 20 May 2019
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INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out. 20 May 2019
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For many brands, influencers have proven a shortcut to huge exposure and high impact, but there are dangers associated with their use—and brands need to be thoughtful about when and how they engage with them, as Saman Javed reports. 20 May 2019
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Counterfeiters operating in the online space are becoming ever more sophisticated, but brands are fighting back, reports Saman Javed. 20 May 2019
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INTA’s 2019 Annual Meeting kicked off with messages of aspiration, and a call to arms to do good. Sarah Morgan reports. 20 May 2019
Trademarks
New figures on Alibaba’s anti-counterfeiting policies have cemented its status as a leader in IP rights protection but significant challenges remain, the Chinese e-commerce company has claimed. 20 May 2019
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Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign. 20 May 2019
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