Latest News & Features
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Since being founded in 2012, the Unreal Campaign has gone from being a pilot project to a fully-fledged initiative with an established INTA Unreal Campaign Committee, and has engaged more than 40,000 teenagers across the world. Aislinn Burton catches up with the Committee leadership to learn more about the successes, challenges, and future of the campaign. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky. 20 May 2019
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As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports. 20 May 2019
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Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc., and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter by providing additional thoughts on pairing up with influencers. 20 May 2019
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Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia). 20 May 2019
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Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers. 20 May 2019
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Depending on your perspective, millennials are either avocado-eating dilettantes or the future of political activism. Whatever the case, brands need to adapt and engage, finds Sarah Morgan. 20 May 2019
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New technologies combined with effective business strategies can help lawyers make the most of their data, as Rory O’Neill finds out. 19 May 2019
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The United Kingdom’s withdrawal from the European Union has implications for trademark holders worldwide. Peter Scott reports on the latest developments. 19 May 2019
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As brand restrictions emerge in more countries and across industries, including recent developments in Canada, Chile and South Africa, Paul Kilmer, Partner-Intellectual Property Group at Holland & Knight LLP, and Vice Chair of the Emerging Issues Committee and member of the North America Global Advisory Council, shares how INTA is taking a stand on this issue. 19 May 2019
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