Latest News & Features

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Insight into Co-branding and Influencers

Jessica Elliot Cardon, Deputy General Counsel at Quality King Distributors/Perfumania Holdings, Inc. (USA), and Chair of The Trademark Reporter Committee, follows up on a commentary she wrote on co-branding for The Trademark Reporter (September-October 2018 issue) by providing additional thoughts on pairing up with influencers.   20 May 2019

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A Wake-Up Call for Brands

As public pressure for action to protect the environment grows, brands have a large role to play in securing the future of the planet, as Sarah Morgan reports.   20 May 2019

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Changing Behaviors: Gen Z and Counterfeits

INTA’s new study of Gen Z demonstrates that brands have work to do in order to educate this increasingly influential cohort on the importance of buying genuine products, as Saman Javed finds out.   20 May 2019

Trademarks

EU General Court sides with Sky in TM opposition

British telecoms company Sky has successfully stopped a trademark registration which it said would likely be confused with its earlier marks.   20 May 2019

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General Framework for Comparative Advertising in Russia

Proving unfair advertising in Russia requires a subtle understanding of the law, explains Ilya Goryachev, Gorodissky (Russia).   20 May 2019

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New Amendments to China’s Trademark Law Crack Down on Bad-Faith Filing

China has adopted a fourth amendment to its Trademark Law, intensifying restrictions on bad-faith trademark filings.   19 May 2019

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Effective Data Management for Trademark Attorneys

New technologies combined with effective business strategies can help lawyers make the most of their data, as Rory O’Neill finds out.   19 May 2019

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Brexit: A Complicated Picture

The United Kingdom’s withdrawal from the European Union has implications for trademark holders worldwide. Peter Scott reports on the latest developments.   19 May 2019

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Character Wars: Protecting Fictional Characters

Intellectual property can provide robust protection to fictional characters, but it’s important to understand the specific rights available in particular jurisdictions. Rory O’Neill reports.   19 May 2019

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Update on Trademark Protection in Venezuela Under U.S. Sanctions

Current and future trademark owners in Venezuela should be keeping a close watch on the application and maintenance process given U.S. economic sanctions on the country.   19 May 2019

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