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Managing the activity of celebrity influencers on social media may help your brand to stay on the right side of the regulators, as Ed Conlon reports. 24 May 2017
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Combining data with on-the-ground knowledge helps to make INTA’s impact studies more successful, says Sheila Francis, INTA’s Director of Marketing and Liaison for the Impact Studies Committee, in an interview with Sarah Morgan. 24 May 2017
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While trademarks and trade dress are important for protecting General Mills’ many food products, brand value itself goes deeper than just a legal registration. Josh Burke, senior IP counsel, talks to Ed Conlon about protecting rights and keeping consumers happy. 24 May 2017
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Seattle will host the 140th INTA Annual Meeting in 2018, and as the Co-Chairs, Dr. Axel Nordemann and Dana Northcott explain to Naomi Jeffreys, there is much to look forward to. 24 May 2017
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Mary Boney Denison, Commissioner for Trademarks at the U.S. Patent and Trademark Office, must stay on top of targets, keep customers happy, fight fraud, and root out the dead wood, as she told Sarah Morgan. 24 May 2017
Patents
Nokia and Apple have settled all litigation related to their IP dispute and have entered into a patent licensing agreement. 23 May 2017
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The ASEAN region has embarked on a ten-year IP plan, with accession to the Madrid Protocol one of the core aims. Ed Conlon analyzes progress so far. 23 May 2017
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INTA’s Regional Offices are working hard to promote trademark harmonization, but there are many challenges on the way. Sarah Morgan speaks to three INTA staff members working in this area. 23 May 2017
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INTA’s President and China’s QBPC Chairman have renewed a cooperation agreement designed to protect and promote the use of trademarks among their members. 23 May 2017
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Fake news took center stage yesterday as panelists discussed its impact on the publishing industry and the need for a speedy response. Ed Conlon reports. 23 May 2017
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