Google to "aggressively" launch .brand gTLDs

Google plans to market its branded generic top-level domains (gTLDs) "as quickly as we can", company representative Hal Bailey told an industry event in London.

The search company applied for 101 gTLDs, including .google, .android and .gmail.

"The time frame to get .brands out seems to be three to five years, but we will not wait three to five years. We will be aggressive ... Speed is important," he told The Digital Marketing & gTLD Strategy Congress.