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9 February 2021TrademarksAlex Baldwin

New Balance celebrates £2.8m win against Chinese copycat

American sportswear company New Balance has won a significant case against one of China’s most notorious copycat brands.

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14 May 2021   A damages win for New Balance offers a warning of things to come for China’s infringers, reports Alex Baldwin.
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24 August 2017   Footwear manufacturer New Balance has won a significant trademark payout in China, after a court awarded the US company more than RMB 10 million ($1.5 million) in damages.
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23 March 2021   As China continues to expand its international business ventures and collaborations, it has undertaken the heavy task of completely reforming its IP protection rights.