Trademarking ‘The’: a lesson in emphasis and cooperation
The Ohio State University has been granted rights to use ‘THE’ on its merchandise, and fashion brand Marc Jacobs is awaiting registration for the same. But, asks Sarah Speight, should we be surprised?
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15 August 2019 The Ohio State University hit headlines this week, after attempting to register the word ‘The’, perhaps the most common word in the English language, as a trademark.