Brazil prepares for IP battle

When the 2006 World Cup was awarded to Germany rather than South Africa, the then president of football’s international governing body FIFA, Sepp Blatter, was devastated and immediately devised a policy of continental rotation, whereby the World Cup would be held in a different continent every four years. It went to South Africa in 2010. On October 30, 2007, FIFA confirmed that the 2014 World Cup in South America would be staged in Brazil, unanimously (the only other bidders, Columbia, Argentina and Chile, had all withdrawn).