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Trademarks
11 May 2026 Against a backdrop of rooftop receptions, hot-topic debates, hectic networking, and cross-city navigation, WIPR brings you highlights and key talking points from the world’s largest IP conference.
8 May 2026
Latest Features
While Nigeria’s IP Policy is a significant step to modernising the country’s IP framework, effective implementation across existing statutes is key, write Victress Elechi & Boluwatife Oshikoya of Inventa.
WIPR Leaders is a trusted global community of leading IP professionals, inspired by personal connections made at events like the INTA Annual Meeting, says Baron Armah-Kwantreng of WIPR Rankings.
Given the different statutory interpretations of the commercial application of marks under US law, clear contractual safeguards are essential, say Lauren Leipold and John Heinbockel of Seyfarth Shaw.
With the country’s latest trademark law revision coming into force this year, Hu Gang of China Patent Agent (HK) explains the direction of the amendment and what it will mean in practice.
Addition of China's .cn and Germany's .de marks a major milestone in simplifying global IP protection, says Tony Kirsch of the Brand Safety Alliance.
Following the EUIPO’s confirmation that the famous author’s name cannot be trademarked for certain goods and services, Paula Vener of Inventa examines how this decision was reached.
In force since 1995, the trade agreement’s blanket IP provisions are being challenged by emerging technologies and the different needs of individual countries, says Ana Neves of Inventa.
AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
More News
6 May 2026 The new partner, a former entrepreneur and self-proclaimed ‘hardcore programmer’, brings patent litigation savvy to the firm.
5 May 2026 The UK government is positioning IP as a strategic economic tool, with a focus on AI, enforcement and financing to unlock growth, Kanishka Narayan told delegates.
5 May 2026 Non-traditional marks are booming, but proving and protecting them remains complex, with businesses working around patchwork rules and emerging AI tools.
5 May 2026 Tom Phillips sits down with Roland Mallinson, head of brands at Taylor Wessing at INTA 2026 in London, on the eve of the firm's merger with Winston & Strawn.
4 May 2026 Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.
3 May 2026 The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference.
3 May 2026 From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands.
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