Europe

All in a name: Why ‘George Orwell’ cannot be registered as a trademark
13 March 2026   Following the EUIPO’s confirmation that the famous author’s name cannot be trademarked for certain goods and services, Paula Vener of Inventa examines how this decision was reached.

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Following the EUIPO’s confirmation that the famous author’s name cannot be trademarked for certain goods and services, Paula Vener of Inventa examines how this decision was reached.
AI and automation have transformed brand abuse into a high threat, one that traditional siloed defences cannot contain. The only way to win is to build whole-of-business systems that make deception unprofitable, says Tony Kirsch, commercial director of the Brand Safety Alliance.
Traceability and transparency of training practices, and the value of bespoke tools, are among the key AI trends that will be shaped by legal and regulatory developments in 2026, write experts from Rouse.
Article 83 of the European Patent Convention is the 'quiet clause' that can invalidate a patent for insufficient disclosure. Susana Rodrigues of Inventa examines four EPO appeals to show how "enablement" fails and provides a practical checklist to ensure your patent teaches the 'how,' not just the 'what.'
From determining who will own newly developed IP, to confidentiality and regulatory issues, Ana Neves of Inventa discusses what to consider when establishing partnerships.
CK v Dun & Bradstreet Austria shows why laws and practices that treat trade secrets as an automatic shield against a key GDPR provision are due for revision, writes Diogo Antunes of Inventa.
In most cases, the General Court is the final level of appeal for EU trademark disputes. Olivier Lombardo of Dennemeyer & Associates analyses five of the most compelling decisions from this year so far.
Cases involving fashion brands and copyright protection are worth noting as part of a multi-layered IP strategy, explains Rosie Burbidge of Howard Kennedy.
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12 May 2026   Lord Justice Arnold halts the case in the UK, quashing claims made by Acer and Asus against Nokia in their video streaming patents dispute—but wider global litigation continues.
23 April 2026   In a dispute concerning wireless tech, the Finnish firm convinced the Unified Patent Court that the parent company of Volvo, Polestar and Lotus, was attempting to block Nokia from securing an injunction.
16 April 2026   Ranked in WIPR’s Global In-House Elite 2026, Sean Alexander—head of IP at multinational materials group Umicore—tells Sarah Speight what he loves about his job, his industry’s key trends and challenges, and why AI ‘is already proving its worth’.
15 April 2026   Fast-growing Chinese online marketplace joins anti-counterfeiting coalition as it faces infringement lawsuits and regulatory scrutiny worldwide.
13 April 2026   New report finds that just 13% of IP-owning firms have sought financing through their assets, with billions in potential funding left untapped, as structural barriers persist.
3 April 2026   Two of Europe’s most important IP offices have implemented fee increases this month, with some long-standing UK charges, dating back to the late 1990s, finally seeing a rise.
2 April 2026   Hiring the “outstanding” new partners underscores the firm’s aim to be the “go-to” for complex, high-stakes contentious matters.
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