New rules for word marks

According to this new criterion, and using the word ‘criterio’ in Spanish as an example, if the applicant intends to protect only the word mark, this must be represented on the application with one of the following three forms: criterio, CRITERIO or Criterio, ie, the representation of the distinctive sign should be uniform for all the letters. The following representations: CRITerio, crITero, cRiterio or criteriO would be excluded from the word mark register since IMPI considers these to be figurative marks.