In INTA’s International IP Court is in Session: Judges from International Jurisdictions Discuss Public Well-Being v. Private Rights—Brand Restrictions from the Perspective of the Judiciary, held yesterday, Eurico Dos Reis, Judge of the Lisbon Court of Appeal (Portugal), addressed the challenges of balancing public health concerns with trademark rights. “You are talking to someone who doesn’t like cigarettes, but I do like IP rights and I like creative rights, so I have to balance this,” he explained.