The landscape of the video game industry has undergone unprecedented growth in Europe, asserting itself as a dominant force in the entertainment market, with €24.5 billion ($26.8 billion) spent on video games in 2022 and more than 100,000 workers in ten EU markets.
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16 May 2023 Video games are the next frontier for trademark licensing, and brands should be taking note, reports Peter Scott from the International Trademark Association’s annual meeting in Singapore.
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