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16 May 2023FeaturesTrademarksPeter Scott

Video games: ‘The new battleground for big brands’

The physical launch of  Tesla’s cybertruck and roadster models in China was preceded by their virtual launch in the  Game for Peace video game, which enables players to “experience driving the cars in the virtual world of Game for Peace before the cars are physically available in the market”.

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Trademarks
17 May 2023   Protecting trade dress using trademark rights can be challenging, but a proactive, strategic approach can pay dividends, finds Peter Scott on day two of the International Trademark Association’s annual meeting.