Blurring the lines: IP in a virtual world

SackBoy is apparently the cutest ‘burlap chap’ you have ever seen. He can be turned into a dashing hero, made to ride a wooden horse with fluffy ears or used as part of a mind-boggling puzzle game. LittleBigPlanet, the video game on which SackBoy features, encourages players to upload their “brilliant creations to the PlayStation Network and share them around the world”.