Social media fraud: spotting the flikers

I recently did something I’ve never done before: I created a word. Subject to final approval, it could be entered into the Oxford English Dictionary 2016 edition. As with most words ‘created’ in the modern world, its birth has come out of a trend, in this case a practice that has already landed a host of people in trouble and misled thousands more. Today, we are more likely to believe what a random stranger says online about a company, product or service than a colleague, friend or even a family member.