Dot Brand Domains: A Work In Progress

You might not associate James Bond with generic top-level domains (TLDs), but you would be wrong. As noted by The Dot Brand Observatory, a research program focused on“dot brand” domains, Sony launched a game within its .sony TLD after the Bond film Spectre was released in late 2015. At www.assistmoneypenny.sony, Sony asked players to “find and capture the bad guys” who wanted to capture Moneypenny, who is secretary to M, Bond’s boss.