Europe-wide initiative to tackle ads on pirate sites launches

The Trustworthy Accountability Group (TAG), an advertising industry organisation that boasts Google, Facebook and Disney as members, has launched a new initiative aimed at protecting European brands.

Launched yesterday, February 12, Project Brand Integrity is a European-wide plan which will alert advertisers or their agencies when their ads run on a pirate site.

TAG, which fights criminal activity in the digital advertising supply chain, will implement the initiative through a partnership with White Bullet, a company that monitors digital IP infringement.

A similar US effort, launched in 2016 by TAG and CreativeFuture, an organisation representing creatives in the copyright industries, is being used as a blueprint.