Greenberg Traurig - US Trademark Rankings 2023
Firm Overview:
“Big player” Greenberg Traurig is home to one of the largest international trademark practices in the world. The IP & Technology Practice has more than 250 IP professionals worldwide. GT’s Global Trademark & Brand Management Group advises on all matters of non-contentious trademark law from selection to enforcement to worldwide portfolio growth. On the litigation side, GT’s trademark litigators are well versed in all areas of contentious matters in federal and state courts, including complex litigation, trials and appeals, and implement global brand protection programmes for international clients. The full-service firm also boasts a strong transactional practice and benefits from a variety of legal skills outside of IP at its disposal to assist clients.
Team Overview:
GT has 34 US offices coast-to-coast and a further 12 in Europe, the Middle East and Asia. The Atlanta office is home to the highly recommended Joel Feldman, co-chair of the Trademark & Brand Management Group. Feldman is “very good at portfolio management” and “great at prosecution”, say peers. His experience includes representing renowned brands in entertainment, the Grammy Awards and the estate of Michael Jackson before the Trademark Trial and Appeal Board (TTAB). Stephen Baird is based in the Minneapolis office and covers the full range of trademark matters, including obtaining successful outcomes for non-traditional marks, single colours, product configuration marks and product packaging marks.
Susan Heller has a “robust practice in LA”. Based in Orange County, Heller is co-chair of the Global Trademark and Brand Management Group and litigates on notable matters, including precedential cases in the district courts. Her client base includes Fortune 500 companies and high worth individuals and her expertise in new legal developments is sought by the UN for its AI for Good initiative, as she advises on AI and its impacts on IP. Chicago-based Marc Trachtenberg specialises in online matters such as domain names, ecommerce, social media and innovative technologies such as NFTS and is active in ICANN. His transactional practice leads peers to say “on the tech transactional side he knows more than anybody”.
Key Matter:
- GT advises Caesars Entertainment, a US gaming company and owner of 50+ casinos, hotels and golf courses. A team of Mark Galis, Jeff Dunning and Trachtenberg is responsible for Caesars’ worldwide trademark portfolio management including clearance, opposition and enforcement, as well as licensing and domain name matters.
- GT’s Feldman, Galis and Candice Kim represent United Parcel Service (UPS), the largest package delivery company worldwide, on global trademark portfolio and prosecution matters.
- Baird advises defendant SE Gaming Services, an esports consulting agency, in a number of TTAB opposition matters brought by Ignite International, a lifestyle brand focusing on CBD and nicotine products, concerning the marks ‘Ignite’ and ‘Ignite Tournaments’.
Clients:
American Airlines, Caesars Entertainment, Graco, Groupon, Johnny Rockets Licensing, Kinect Capital, Propelled Brands, SE Gaming Services, Ther-A-Pedic Associates, United Parcel Service.
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