29 August 2023Features

Haynes Boone - US Trademark Rankings 2023

Firm Overview:

Haynes Boone claims the largest trademark practice in the Southwest, with nearly 40 trademark attorneys, paralegals and support staff across the United States, plus prominent trademark lawyers in offices from coast to coast. The firm protects and enforces brand rights for household-names such as AT&T and the Dallas Cowboys and has a growing network of international offices in London, Mexico and Shanghai. The trademark team’s practice focus includes domestic and international trademark clearance, trademark infringement and Trademark Trial and Appeal Board (TTAB) proceedings.

Team Overview:

Dallas partner Jeff Becker advises clients on brand management in the US and abroad, and assessing infringement risks, enforcing trademark rights against others and defending against allegations of infringement. Becker serves as lead counsel for large brand owners such as AT&T and Halliburton before the TTAB. The team can draw on the in-house perspective of New York partner Erin Hennessy, a former chief trademark counsel for Time Warner, plus eight attorneys with in-house secondment experience.

Key Matter:

  • Since 2020, Haynes Boone has been the primary outside trademark counsel to the Dallas Cowboys and its parent company, Blue Star Operations Services. Led by partners Becker and Tiffany Ferris, the firm advises the team on trademark prosecution, brand management and portfolio strategy counseling. 
  • In 2021, the firm assisted the team with protecting its brand in Mexico after the NFL awarded the Dallas Cowboys marketing rights for Mexico. The work included designing a trademark application filing strategy for new Mexican trademark registrations, and advising on the differences in marketing and sponsorship between the US and Mexico.

Clients:

AT&T, Copart, CNN, Dallas Cowboys, DirecTV Entertainment, HTC, Mattress Firm, National Football League (NFL), Performance Beauty Group, Rad Power Bikes, RealPage, San Antonio Shoemakers, Starz Entertainment, TripAdvisor, VP Racing Fuels, WarnerMedia (HBO, Looney Tunes, etc.)