Brand enforcement: the use of the Advertising Standards Council of India as an effective tool

"Unable to attract even a single girl, frustrated man sues Axe,” shouted headlines. The allegation was that a man had failed to attract any girl despite using Axe products for more than seven years, even though the Axe advertisement suggested that the product helps men to instantly attract women. Though it was mistaken for a genuine news report across the world, this was in fact a satirical report that seemingly stemmed from a multitude of controversies surrounding the Axe ads, reported on fakingnews.com, an Indian website.