1 June 2011Jurisdiction reportsRobert Kenney and Katie Peden

Developments in keyword advertising

However, the case law in connection with the purchase of trademarks as keywords by competitors continues to evolve. Recent case law from the 9th Circuit offers some clarification of the relevant factors to be considered in these cases, but provides conflicting results.

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Trademarks
1 January 2012   Canadian courts have so far demonstrated a relatively permissive approach to keyword advertising. Victoria Carrington explains.