Netherlands jurisdiction report: Bun fight over burgers

Impossible Foods introduced its vegetarian burger in the US in 2016 under the trademark ‘Impossible Burger’ and it became a huge success. At the end of 2018, Nestlé announced that it would launch a vegetarian burger under the name Incredible Burger. Despite infringement warnings from Impossible, Nestlé introduced its burger in the US under the name Awesome Burger.