A trademark assists both parties in a trade and enables prospective customers to identify what goods or services are offered by a particular party. This makes it reasonable to assume that only one party can use a particular trademark for a particular purpose. To allow otherwise would counteract the very purpose for which a trademark is employed.
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1 August 2012 The CJEU has ruled that there must be a clearer and more consistent approach to registering trademarks under the Nice Agreement’s classification system.