9 August 2016Jurisdiction reportsVictor Lee and Crystal Chen

Taiwan: Protection of trade dress

However, trade dress can be protected as a 3D trademark only when it has acquired secondary meaning among relevant consumers after long-term commercial use. Patentability of a design essentially requires creativeness and novelty, which take time to be examined. In other words, expecting immediate trademark or design patent protection for a newly released product that gains rapid popularity is usually unrealistic.

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