18 September 2023Features

Knobbe Martens - US Trademark Rankings 2023

Firm Overview:

With approximately 300 lawyers and scientists across the US, Knobbe Martens is one of the country’s largest IP specialist firms. The Orange County headquartered firm combines trademark and brand protection transactional and litigation advice for cutting edge start-ups to Fortune 500 companies. Says an international referral law firm: “I have worked with Knobbe for almost 20 years. If it's a big ticket litigation, Knobbe is one of the firms I would go to.”

“Unmatched,” says a client, “they understand our enforcement strategy down to specific attorneys we use. I rely on Knobbe to make sure we’re getting the tip of the spear on that.” Knobbe covers trademark infringement, trade dress and unfair competition and represents plaintiffs and defendants before the USPTO Trademark Trial and Appeal Board (TTAB), Federal Circuit and in appeals before US district courts nationwide.

Team Overview:

Managing partner Steven Nataupsky’s broad IP practice includes protecting inventions and trademarks against infringers. Nataupsy’s experience includes co-leading the team which secured one of the largest US trademark verdicts. A grateful client says: “You’re always getting tier one service with Steve. On important matters we’ve got to have reasonable advice. Steve is invaluable for that and always available. He is just a great managing partner who cares about the work.”

Jeff van Hoosear, co-chair of Trademarks and Copyright Client Practice Group focuses on international trademark and unfair competition matters and “is outstanding in every way – smart, thoroughly knowledgeable, practical, and efficient” says a client, “we have achieved great results, and significantly enhanced the value of our portfolio by working with Jeff and the team at Knobbe.” Fellow co-chair Susan Natland is described by peers as “very clever, very switched on”  Natland advises on all aspects of domestic and international brand protection and enforcement. Up and comer Jessica Sganga, “is fantastic.” says a client, “you would think she had been a Chief IP Counsel or GC”.

Key Matter:

  • A Knobbe Martens team has managed energy drink maker Monster Beverage Corporation’s worldwide Monster Energy trademark portfolio since 2004. Currently,  managing partner Steven Nataupsky, trial and appellate attorney Joseph Re, and co-chair of the Trademarks and Copyright practice Lynda Zadra-Symes, handle all aspects of Monster Energy’s portfolio, including management, protection, and enforcement.
  • Partners Jeff van Hoosear (trademarks) and Shannon Lam (patents) lead a Knobbe team developing a successful trademark enforcement strategy and patent procurement programme for Jacuzzi Brands, the market-leading above-ground spas and jetted bath tubs maker with $1bn annual revenue and 10 US facilities.
  • Knobbe assists Jacuzzi Brands maintain its market status through vigilance in enforcing and protecting the JACUZZI trademark from incorrect use as a descriptive or generic term. Knobbe recently assisted Jacuzzi with litigation involving the copying of the trade dress of Jacuzzi’s best-selling spa.  

Clients:

Monster Energy, CANarchy Craft Brewing Collective, Lululemon athletica Canada and lululemon usa, Big Funny, Trove Brands d/b/a Blender Bottle, Cutera, Virco Mfg., Fox, Public Storage, Fortinet, Midwest Sports Supply, Revolve Clothing, Illumina, Olaplex, Thai Union (Chicken of the Sea), Hawaiian Host, Jacuzzi Brands, Jelly Belly Candy, BJ’s Restaurant & Brewhouse, Acorns Grow, Hopin, Verocyte, Tealium, 88Rising