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9 May 2024TrademarksMuireann Bolger

Levi Strauss sews up ‘tab’ feud with Brunello Cucinelli

US apparel brand owns various US registrations for the familiar tab and has vigorously enforced its rights in recent years | Perugia-based luxury brand stood accused of selling clothing featuring “nearly identical” copies of the tab.

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More on this story

Trademarks
4 April 2024   The US brand accuses a UK online clothing firm of trademark infringement over pocket tabs and stitching designs | Suit claims similarities have caused consumer confusion, harmed reputation, and affected the distinctiveness of Levi Strauss’s marks.
article
2 October 2018   Fashion brand Levi Strauss has taken on internet clothing shop Rip N Dip in a trademark infringement complaint relating to Levi Strauss’s ‘Tab device’.