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14 July 2020 The US Supreme Court’s landmark ruling in favour of Booking.com’s right to register its name as a trademark heralds increased litigation around generic trademarks, but is unlikely to open the floodgates, argues Diana Torres of Kirkland & Ellis.
5 May 2020 The US Supreme Court appears to be fearful of applying a categorical rule in a dispute over whether a ‘.com’ can turn a generic term like ‘Booking’ into a protectable trademark, lawyers have told WIPR.
30 June 2020 The US Supreme Court has ruled that adding ‘.com’ to otherwise generic terms can create a protectable federal trademark, in a win for Booking.com.