Booking.com’s Supreme Court victory: what does it hold for the future of ‘generic.com’s?

It is rare to read an opinion of the  US Supreme Court and a diametrically opposed dissent, and conclude that the reasoning in each is largely correct. But that may well be the initial takeaway from the Supreme Court’s ruling in United States Patent and Trademark Office (USPTO) v Booking.com, No. 19–46, (June 30, 2020).