AIPPI 2016: Ferrero prefers 3D trademarks to designs
Ferrero, which owns brands including Nutella, Kinder, Ferrero Rocher and Tic Tac, has a “vast” number of 3D trademarks protecting its products and prefers them to registered designs, according to its IP director.
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19 December 2019 Italian chocolatier Ferrero’s plans have been spoiled after it failed to register a 3D trademark for its popular chocolate ‘Ferrero Rocher’ before the Intellectual Property Office of Singapore.