Conference preview: The Licensing Executives Society Annual Meeting
Today, IP makes up 80% of the equity value of most publicly-traded companies. With that percentage, it follows that managing IP properly is increasingly important to the success of a company.
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1 August 2012 It is a common practice for Japanese businesses to borrow and use internationally famous brands’ trademarks from the companies that own the trademarks, so as to boost their business activities in Japan.