The world is changing faster than ever before. Globally, technology is changing everything we do. Crossover products and services are becoming more attractive to consumers. We are seeing more and more products and services equipped with new technology, such as fabric nanowire clothing, 3D printing, blockchain, and internet of things—terms we did not hear 20 years ago.
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13 August 2020 Technological developments bring many opportunities for practitioners to improve brand protection and enforcement, says Susie Harris of Marques.