Private Labels: Keeping an Eye on Consumers

“The rule is if you squint at it and you can’t tell the difference,” between the packaging of a private label and a consumer product, the private-label good’s packaging needs to be changed, said Karen Feisthamel (Kacvinsky Daisak Bluni, USA) in CM03  Trade Dress: Brands vs. Private Label—When Is It Too Close for Comfort?