Gowling WLG

Firm Overview:

Full-service firm Gowling WLG utilises its wide network to assist industry leading clients with their trademark needs. The global firm’s filing and prosecution practice is based in Beijing and Shanghai. Gowling WLG provides a range of non-contentious and contentious services to multinational companies, including portfolio management and working with local counsel on litigation matters. The team has advised US investment bank Morgan Stanley on its trademark registration and opposition proceedings in China. On the contentious side, the firm has advised Vertu, a luxury phone manufacturer, in successful administrative proceedings for trademark infringement.

Team Overview:

Peers recognise Elliot Papageorgiou as a “leader in contentious IP matters” and “top tier for trademark prosecution”. Head of IP strategy in China, Papageorgiou works with international clients on their brand value, brand growth and strategic development of portfolios. When matters become contentious, the Shanghai-based lawyer develops litigation strategies for trademark infringement matters in China and the Asia-Pacific region. International embassies have consulted Papageorgiou’s expertise on IP developments in the country.

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