18 October 2024China International Trademarks Rankings 2024

Baker McKenzie

Firm overview:

Baker McKenzie’s trademarks service in China is part of a global offering across the firm’s network. The firm’s legal team works with Baker McKenzie IP Agency (Beijing) Company Limited, a wholly owned subsidiary of Baker McKenzie's Hong Kong office that is based in Beijing with a branch office in Shanghai. BMIP is a fully licensed domestic intellectual property agency in China representing clients of Baker McKenzie in their trademark prosecution, registration, customs IP protection and IP enforcement in China.

BMIP is staffed by senior industry executives who have worked in China for leading multinational companies as well as local IP agencies and have extensive experience in protecting and enforcing IP rights in China.

Team overview:

Loke-Khoon Tan is a senior partner of the IP & Technology Group in Hong Kong and China. He is on the global firm’s steering committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the Asia Pacific region. Tan led the IP & Technology Group as Practice Group leader from 2005 to 2020.

Ruby Chan regularly advises clients on brand protection, trademark application, prosecutions and registration, name clearance and IP acquisitions. She has experience in commercial IP matters and has been involved in a number of contentious IP matters. Chan has acted for clients around the world across a spectrum of industries.

Key matters:

  • Ruby Chan advised local and multinational clients on the management and protection of their global or regional trademark portfolios.
  • Ruby Chan coordinated regional and global brand clearance, providing risk analysis and advising on name clearance.