Bird & Bird

Firm overview:

Bird & Bird’s China and Hong Kong Intellectual Property Group has been active in IP matters for almost three decades, and has built a significant presence in the region.

The firm’s Trademarks & Brands group includes professionals in four offices in China: Beijing, Shanghai, Hong Kong, and Shenzhen.

Bird & Bird IP Agency (Beijing) Co. is the firm’s wholly owned IP consultancy in Beijing,  enabling it to conduct trademark and copyright matters directly before Mainland Chinese Government departments, including registration and enforcement matters.

This China-specific offering is further strengthened by Bird & Bird’s association with Lawjay Partners, a PRC law firm which has a dedicated team that assists B&B clients in contentious matters in Mainland China by litigating in the Chinese Courts.

And globally, BBIPS—a wholly owned subsidiary of Bird & Bird LLP—provides clients with a comprehensive range of support and administration services tailored specifically to the trademark lifecycle.

Team overview:

The China IP Group is headed up by partners Christine Yiu and Hank Leung.

Hong Kong-based partner Leung was recognised by WIPR Insights as an ‘Outstanding Individual’ in the inaugural China Trademarks Rankings 2023 (Non-Contentious category) and retains his position this year. Leung’s practice covers all aspects of brand and product design protection, transactional IP matters, enforcement and monetisation in China and across the APAC region.

He advises clients in the media, entertainment and sports and consumer and retail, including gaming companies, esports leagues and teams,  including NFT in-gaming and in-game sponsorships and advertising.

Partner Alison Wong, also in Hong Kong, heads up Bird & Bird’s Life Sciences & Healthcare Sector Group in Asia. Wong boasts more than 25 years’ experience advising clients in the life sciences, healthcare, food & beverage and retail & consumer sectors.

Clients:

Anker Innovations, Merck KGaA, Chinachem Group Corporation, Tam Jai International, Li & Fung Group – Toys“R”Us (Asia), H World Holdings Singapore, Fitson Singapore, Oaktree Group, Helen of Troy, Fressnapf Group, Shenzhen Reolink Technology, Metso Oyj, ENGIE Energie Services, iNova Pharmaceuticals (Singapore), Xeniro, Autel, Anycubic

Individuals:

• Hank Leung: Outstanding (Non-contentious)
• Alison Wong: Outstanding (Contentious)