Rouse

Firm overview:

Rouse was one of the first foreign firms to enter the Chinese IP market almost 30 years ago and has grown to be one of the largest international intellectual property firms in the country. Rouse provides a full range of IP services such as IP litigation and ADR, trademark portfolio management, enforcement and commercial advice as well as strategic IP consulting. The commercial teams advise on market entry, licensing, advertising law, digital transformation, cyber security and other IP related commercial matters. The firm has offices in five cities in China: Beijing, Shanghai, Guangzhou, and Hong Kong SAR.

Rouse's strategic partner, Lusheng Law Firm, has handled tens of thousands of cases for clients in China covering all fields of IP in courts and before administrative bodies around the country including a number of ground-breaking cases in the Supreme People’s Court.

Rouse’s office in the Hong Kong SAR acts as a regional hub for portfolio management, litigation and arbitration cases. The firm also has experience in handling technology and brand protection disputes before the Hong Kong courts and in international arbitrations.

Team overview:

Hatty Cui is a principal, head of the China Trade Mark Group and general manager of the Rouse China business based in Beijing. She has advised many of the top multinational companies entering the Chinese market, as well as assisting fast-growing Chinese enterprises to expand globally. She is experienced in representing and advising clients pertaining IP consultancy, trademark portfolio management, commercial review, non-traditional trademark practice, opposition, cancellation, trademark acquisition and enforcement.

Linda Chang is the Deputy CEO of Rouse based in London. From 2010 until 2022, Chang was general manager of Rouse’s business in China. Qualified under the PRC law system, she is a legal IP expert and strategist with expertise in solving complex IP problems.