18 October 2024China PRC Trademarks Rankings 2024

Beijing Sanyou Intellectual Property Agency

Firm overview:

Beijing Sanyou Intellectual Property Agency, recognized again in this year’s rankings, has been a significant player in the IP sector since its founding in 1986. As one of the first private patent firms approved by the CNIPA, the agency provides comprehensive trademark services, including application, registration, enforcement, and dispute resolution. With over 450 employees, including 30 dedicated trademark attorneys, Sanyou IP Group focuses on delivering effective solutions for a wide array of trademark-related matters, making it a reliable partner for both domestic and international clients.

Team overview:

The firm’s team comprises approximately 450 professionals, including 30 trademark attorneys, with extensive experience from top international and domestic law firms, as well as in-house positions at Fortune 500 companies. Beijing Sanyou’s trademark team offers services that encompass trademark filing, tracking, renewal, objection procedures, and litigation. With proficiency in multiple languages—including Chinese, English, Japanese, Korean, and German—the team caters to a diverse client base and provides tailored strategies for trademark protection and enforcement.

Key matters:

  • Anker Innovation Ltd. v. Sun X: Sanyou successfully represented Anker Innovation Ltd. in a litigation case involving the invalidation of trademarks at the Trademark Office of CNIPA. All disputed trademarks applied for by Sun X were declared invalid. Anker Innovation, established in 2011, is a leading global brand in consumer electronics, known for its innovative smart accessories and hardware. The respondent, an individual business operator, registered multiple trademarks that were significantly unrelated to his business scope, infringing upon Anker’s core trademark "安克创新." The Trademark Office concluded that the respondent's actions constituted an unfair means of registration, leading to the invalidation of his trademarks.
  • BARMAG Trademark Opposition Case: Sanyou represented Oerlikon Textile GMBH & Co.KG in an opposition case against the registration of the "BARMAG" trademark. The Trademark Office ruled that the opposed trademark was not approved for registration due to the potential for consumer confusion. The opponent, a renowned German textile machinery manufacturer, demonstrated that despite the goods not being categorised as similar, they were closely related in actual use, supporting the claim of bad faith against the opposed party. This case underscores the importance of maintaining brand integrity in competitive markets.
  • Trademark Opposition Case against "aotomechanika": Sanyou represented Frankfurt Exhibition Co., Ltd in a trademark opposition against the "aotomechanika" application. The Trademark Office ruled that the opposed trademark was not registered, citing the applicant's extensive record of applying for trademarks that bore close similarities to established brands, demonstrating a clear intention to exploit others' reputations. This case illustrates the proactive measures needed to combat trademark squatting and protect brand identity.

Clients:

  • Anker Innovation Ltd.
  • Oerlikon Textile GMBH & Co.KG
  • Frankfurt Exhibition Co., Ltd